Joseph began his adult life sensibly enough by studying French and Italian at the University of Cambridge and the Ecole Normale Supérieure in Paris, then horrified his parents by moving to Paris to be a photographer. 

His work concentrates on people and optical illusions. Twins blended into a wall with custom knitwear? Check. A railway line merging into a zipper? Check. Painting street art on a national monument? Yup, that too. 

It is held in the permanent collection of the Hamburg Art and Design Museum and the Musée d’Art Urbain & Street Art in France, and has been exhibited as part of numerous festivals, including the Rencontres de la Photographie d’Arles, Zürich Aufsehen festival, Andorra Land Art Biennale, Trieste Photo Days, Lishui Photography Festival, China. 

Joseph’s project Invisible Jumpers – a collaboration with knitter Nina Dodd – went viral in 2019, attracting international attention and celebrity fans including superstar DJ Fatboy Slim.

In his latest project, Impossible Street Art, Joseph showcases the world street artists would create if there were no limits.

Joseph’s starting point was to imagine if street artists could work on any surface, not restricted by scale, accessibility, safety or rules. Locations included in the first release of Impossible Street Art include the heavily guarded Panthéon in Paris, England’s iconic Seven Sisters chalk cliffs and the centre strip of a Los Angeles freeway.

Collaborating artists are given large, high-quality photographic prints of these locations as canvases, creating original, hand-made artworks with no digital manipulation. Joseph then re-shoots each artwork in its original location, creating captivating windows into a parallel universe where street artists have been given free rein.

Prints ship from the UK. Depending on the country you live in, you may have to pay additional taxes or duties on import.